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Taupage
2012-14

Client zLabels

Work Logotype, Brand Corporate Identity, Packaging, Labeling, Lookbooks, Events, Advertising, website. Art direction and Graphic design.

The visual identity of Taupage as its name enhance the french touch of the collection. The handwritting logo is supported by the typography Scala Sans light which gives an overall light, elegant and playfull look to the Ci. Press kits, produced with a really small budget find there particularities in the details. A folded poster binded with a leather lace, a folded pocket which contain various formats, the use of different paper qualities... The layout shows the content rather in a picture galerie than full page for a more storytelling, notebook look and feel. 

Camille Mermet

Graphic design 

& Art direction

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